Give Your Products a Reality Check

Tom Stewart, author of the acclaimed book Intellectual Capital, writes: "In industry after industry, success comes to the companies that have the best information and wield it most effectively--not necessarily the companies with the most muscle."

We can help you create the best information and then wield it as effectively as possible.

As we write reviews for various trade magazines, for example, we identify problems with the software. If we review your product and find that the problems are significant, we call you to explain our findings. We believe in giving each vendor an opportunity to resolve the major problems we discover before we go to press with the articles.

We also use this same procedure as we develop the documentation and online help for products. As we work, we meet with your engineers to discuss ways of making the product easier to use, based on our discoveries.

We've helped many companies develop award-winning software over the years. At times, we've written the documentation first, describing a product that functions in a way users like, and the engineers then created software that enabled those functions!

Your customers also want to read articles and reviews written by objective observers, not only those by PR or advertising writers you've paid to praise your products. As a respected third party, we can help you gain the credibility you need.

 

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