Your software engineers are quite pleased with the new software product they've designed for your company. When they demonstrate it, you're thrilled with the overall coolness and uniqueness of its design and function. "We're rich!" you exult.

But when your sales and marketing forces introduce the new software to the marketplace, users reject it en masse. "We want something designed for users, not for techies!" they cry. "Maybe the programmers love it, but it's too hard to use!"

Oops. You forgot to do usability testing.

Whatever users want, users should get!

What pleases a programmer doesn't always please a user. Programmers can forget that other people don't have an instinct for workarounds. Other people, in fact, usually don't want to play with the parameters or look for Easter eggs or spend days figuring out all the cool functions of a new program. They just want to get their work done!

TechVoice specializes in assuming the user viewpoint toward a new software product. We can try out your product as it develops and identify difficulties that may seriously hamper sales. We can work with your programmers to build a product that is both cool and usable.

The fact is that a thorough usability evaluation beforehand can ensure user satisfaction and repeat sales.

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